Setting Up A Company Website - What web companies don't explain
Have a Web Company Build Your Website
To often people try to save money by having friends or relatives or
their photographer build their website, but in the long run it may cost
you money, lost revenue because you can't be found by the search
engines, and what about when it comes time to update your website where
are they, busy... doing a photo shoot or maybe they have just moved on.
Now you have no idea how to login to your hosting, how to access your
domain and how to update your site.
You should have hired a
domain name 1st and most important! (http://yourdomainname.com)
When a web company registers your domain make sure that
it is in your name with your email address and you are able
to login to where your domain is registered, if there name is on the
administrative and billing contact that is fine, but your info should be the
I can't even tell you how many of my
clients come to me and have no idea how to access their domain, and to
get access to it from their current web company becomes a long and
Your company name and
contact information should be the main information listed for your domain!
Business cards, marketing materials,
sometimes vehicles have your domain name on them, you loose your domain
name and a lot of money goes down the drain.
If the company that does have control of
your domain name goes out of business, or you have a falling out with
them or they just simply stop replying to your emails, this could spell
big trouble. Basically if you don't have control of your domain name you
are at the mercy of the company that does, and whoever has login access to the
domain name controls it.
Building a Good Clean Site
Using programs like DreamWeaver or Fireworks to build your site is not
going to give you a clean search engine friendly site, the naming
conventions for files and mouse over events are hideous, pity the
developer that has to go into a site and try to fix something, not to
mention that Fireworks builds mostly image based sites, very bad for
search engines you need text that the bots can crawl.
are costly to develop and maintain, they have no value to search engines
and the software to build them is costly as well. You will need a
specialized web developer to build these type of sites. If you are a
graphic artist or a company that is artistic by all means, but you will
pay and pay and pay again when you have a flash website.
Web Companies That Hold you Hostage
Ok your site is built what's next?
Be vary careful who you hire
to create your website, I actually had a client come to me because they
needed some edits done to their site and their current company kept
putting them off and over a year had gone by and they wanted to edit
I tried to get in touch with that company and they told me that this
client didn't own their website, well I said what???? They paid you for
the website... what do you mean they don't own the site, he said it
would have cost them more to own their site, quite frankly I was dumb
I asked did you tell them in the beginning in order to own their
website they would have to pay more, he said no, I asked him at anytime
did you ever tell them that they didn't own their website if you built
it, of course the answer was no, this person was grasping at straws and
wanted to extort some money out of his client, because he knew the
client was serious about having something done.
There was never anything in their agreement that said they didn't own
it and he wasn't giving them access to the site, he clearly and honestly
told me that he never informed them of this, so we simply copied the
website and hosted it on Around KW's servers, I emailed him and informed
him that they were no longer hosting with him and that when the year
term was up for their hosting he could delete the site off his server,
this started another battle, we never even asked for a refund of the 4
months hosting that wasn't going to be used.
Why did it have to be that hard for that client to simply update
their site, they gave him the chance to do it, he put them off, then
when they wanted some action he tried to extort them, and put up road
blocks at every turn.
I have many other stories about clients trying to get information out
of their current companies just to have work done on THEIR WEBSITE,
so be very careful who you choose to build your site, get all the
information upfront about what is yours how to access it and how the
edit process works. Make sure that they are a registered company that
has a proven track
record, observe how their customer service works by phoning a few times
and make sure you can actually phone them and speak to someone.
Search Engine Optimization & Placement
SEARCH ENGINE PLACEMENT
Search engine placement is the only
reason to have a website built, our clients are at the top of the search
engines not by their "Company Name" but by there product or service, after all when
someone is searching the web they don't know your company name, they
DO know what product or service they want.
Make sure that the company that develops
your website can give you concrete examples of their search engine
placement for their clients, not by company name but by what they do.
Around Kitchener Waterloo has achieved the highest search engine
placement for all our clients. Why have a website if no-one but you
and your developer knows how to get to it.
This is a concrete
Search customs brokers Fort Erie in Google and Yahoo
P. Mines and Peninsula both our clients
Google - 1 and 2
Yahoo - 1 and 2
Search courier logistics hauling
Yahoo - 1 through 6 are all our clients or our sites
Google - 1 through 6 are all our clients or our sites
Search free business directory waterloo
Around KW our site
Google or Yahoo the placement is
Search kitchener waterloo web hosting or kitchener waterloo hosting
Our site is number 1 in google and yahoo
|Hosting Your Website - WHERE
YOU HOST YOUR SITE IS VERY VERY VERY IMPORTANT
hosting company wisely! Are you sharing your
server with high hundreds or thousands of other websites, and how can you
find out if you will be?
hosting company no doubt has a website and portfolio, if they offer
hosting look in there portfolio and pick out a site or use their website
as an example and go to
type in the domain name, look for the heading DomainTools Exclusive
then look for Reverse IP: xxx other sites hosted on this server,
this tells you how many other sites are hosted on that server.
Why you may
ask, why is this important?
Well if there are many hundreds or thousands of sites on that server any
one of those people hosting can be using scripts or sending out spam
email, this can effect your email sending and your websites stability.
People spamming on your server are
using the same IP address as you and your email may be blacklisted from
other servers because of them.
Another point is if any one of the
other clients on that server has a run away script it can take down the
whole server including your site; everything the other sites on that
server do effects your website.
To check and see if the hosting
companies server is blacklisted go to these links below, you must know
the IP address of the server (explained below as well)
To find out the IP Address of a server
you want to check if it is blacklisted use
this link from above,
then type in the domain name and look for the heading that says
Server Data, then look for the line that says IP Address:
next to it you will see the domains IP address, then you can go to the
two links above and check and see if the server is blacklisted for
|BEWARE OF COMPANIES
THAT OVER SELL THEIR HOSTING SERVERS
Click here to read an article on overselling - (opens in a new
This can be the biggest mistake you make when hosting
your companies website, beware of companies that offer:
- 500 GB storage space
- 2000 GB file transfer
- for 3.95 a month.
They are doing what is called overselling you are the one that pays
in the end, with lousy site performance, site down time and email
This is the IP
lookup for one such company
Reverse IP: 794 other sites hosted on this server
YOU DO THE MATH!!!
500 GIGS TIMES 794 SITES
397,000 terabytes DOES THIS SOUND REALISTIC TO YOU!
They are doing what is called overselling.
What this company
is doing is counting on the fact that they have lured you in with all
this space at a cheap price, but you are not going to use the space or
bandwidth, so when they actually get a few accounts that do use
considerable amounts of space and bandwidth, believe me out of 794 sites
a few are using large amounts of space and your website will pay for it.
What happens is your website is slow,
you have a hard time logging in to make changes, you may have problems
with email sending and receiving, then you have to deal with their
technical support staff and it just becomes a hosting nightmare.
CHEAPER ISN'T ALWAYS
BETTER WHEN IT COMES TO HOSTING!
WE OWN THREE SERVERS THEY ARE PRIVATE, YOU CAN'T JUST SIGN UP FOR HOSTING
ON OUR SERVER, YOU ARE SCREENED FIRST, WE HAVE TO KNOW YOUR INTENTIONS,
THIS IS TO PROTECT OUR CLIENTS.
When Chad Comes Calling - the name is purely
You have a website already, but you want to expand your advertising so
you look into other venues, maybe Radio, Newspaper, local publications, etc
etc. You call a company and they send out their slick sales person to talk to you... remember
their job is to get you to sign up at all costs right it's sales, you
called and they have answered.
It is the same as having your website
built but a lot more expensive $$$$$
and it is a onetime or package deal for so many slots. Remember your
website is for life and it is 24/7 as long as you pay the hosting and domain renewal
every year which is usually under $200.00 a YEAR.
Make this slick sales person work for your
business, have him give you
concrete examples of business gained by his type of advertising...
I mean have him show you a company that has
made cold hard cash $$$ from the type of advertising they are
trying to sell you. Ask to speak with some of the businesses advertising
with them. You would get a reference from a
contractor why not get a reference
from and advertiser alternative advertising is a one off it is played then done or on
paper then gone.
|Don't let Chad Sell You Something
You Don't Need
If his advertising is so great why is he also trying to sell you a
|Oh did he tell you he also knows someone that can
create a new state of the art website
for you, that will drive tons of traffic to your site, what a coincidence (do you think he is getting a cut to
sell this as well
by a web developer???) He is telling you that the code in your site isn't
good, it needs to be cleaner your site isn't producing what it should,
it isn't driving traffic to your business. Chad is defaming what could
possibly be a good and honest web developers work, and he is also trying
to get you to spend more money so he can have another commission sale on
his trip to sell you alternative advertising. Ask Chad if his
alternative advertising is so great why is he trying to sell you a
website redesign? If he is selling you something ask him the hard
questions about everything he is selling you it is your right to be
informed and not lied to for a quick sale.
Chad may be costing you money you
don't need to spend.
Ok first off think about
- Does Chad have your business sales numbers NO
- Has Chad looked at your web stats NO
- Is Chad in the web design business NO
- Is Chad just trying to sell you more options to make himself
more money YES
- Is Chad there to sell you a website NO
- Does Chad know what it takes to build
an effective website - I am guessing not.
- Is Chad there to sell
you...say radio, newspaper or local publications YES
Tell Chad to stick to what he does best and
keep your money in your pocket not Chad's.
If you are in doubt about your current website, and unless the
advertising company you are dealing with also builds websites, please give a few
website developers a call to see if there is a general consensus about
your site. I have had clients come to me and they have
needed nothing more than a bit of clean up and a few fixes to their
website and these were billed on a hourly rate. So why were they told by other companies that they needed a whole new
site? This would have cost them money that they
did not needed to spend.
|Gary knows this from experience -
he paid for expensive advertising
This name is not fictitious
The client below commenting about my service came to me with
a website, he had been quoted outrageous prices
advised his site was no good, he needed a redo, the code was awful... and
it wasn't! I advised him to keep the current site, just clean up the
code, do a few design fixes and take an interest in his site and he did,
he use to pay thousands of dollars a year
to industrial advertising directories, now his site generates more leads than those
directories ever did, please read his comment below.
|This is a
comment from one of my clients QAM on the results of taking an interest
in your website.
|The past year has been quite an
education about website design, optimization and maintaining the site.
Since Kim Burnett, of Around KW, optimized my website in May of 2007 (
www.qamanage.com ) and with her
continual education, my business has really taken off.
In today's environment, the old rules of promotion and advertising no
longer apply. The days of spending big bucks for print and traditional
promotion are gone. Marketing surveys show that 5 years ago over 90% of
purchasing and information gathering was done from traditional and print
media. Today, less than 4% is from that media, while 92% is from the
internet. At QAM, we made the decision to cut all advertising budgets
and spend a small fraction on a good and honest (these are hard to find)
webmaster, such as Kim, and maintain the best possible website as our
only means of promotion.
However, there is a catch to this. To be successful, in putting all our
eggs in this basket, requires a lot of hands-on time maintaining the
site. I can not rely on Kim to do this work. It is too extensive to
expect her to do it. Also, I know my business better than anyone. By the
way, I've been forced to learn a lot more in the past year. Therefore,
I'm the best person to work the website under Kim's continual guidance.
QAM pays her a retainer to have her on call. I must work closely with
Kim, exchanging information on the current trends of SEO and applying it
to the site. I am continually updating and enhancing my page content to
make it user and search engine friendly. It requires a lot of time and
effort but pays off in spades.
Quality Air Management
div of ULTRA-FLOW INC