"These past years have been quite an education about website design,
optimization and maintaining the site. Since Kim Burnett, of Around KW,
optimized my website in May of 2007 (
and with her continual education, my business has really taken off.
In today's environment, the old rules of promotion and advertising no
longer apply. The days of spending big bucks for print and traditional
promotion are gone. Marketing surveys show that 5 years ago over 90% of
purchasing and information gathering was done from traditional and print
media. Today, less than 4% is from that media, while 92% is from the
internet. At QAM, we made the decision to cut all advertising budgets
and spend a small fraction on a good and honest (these are hard to find)
webmaster, such as Kim, and maintain the best possible website as our
only means of promotion.
However, there is a catch to this. To be successful, in putting all our
eggs in this basket, requires a lot of hands-on time maintaining the
site. I can not rely on Kim to do this work. It is too extensive to
expect her to do it. Also, I know my business better than anyone. By the
way, I've been forced to learn a lot more in the past year. Therefore,
I'm the best person to work the website under Kim's continual guidance.
QAM pays her a retainer to have her on call. I must work closely with
Kim, exchanging information on the current trends of SEO and applying it
to the site. I am continually updating and enhancing my page content to
make it user and search engine friendly. It requires a lot of time and
effort but pays off in spades."
Quality Air Management
div of ULTRA-FLOW INC